Dove asked women to write down their thoughts in a notebook every time they though about themselves.

All the women that participated came back with all sorts of comments about their appearance. They wrote how they felt ugly, fat, ordinary and worse.

The directors turned their notes about themselves into a script for two actresses and invited the women to a coffee shop. When they overheard the horrible conversation they were having each of the girls couldn’t help but stop and step in. Although they thought those terrible things about themselves everyday, hearing it out loud made it so much worse. So ask yourself, if it’s not acceptable to say it to someone else, why say it to yourself?

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