Kids of all ages love Kraft’s American singles. The individually wrapped square goes so well in sandwiches or simply by itself. Earlier this year, Kraft announced that the singles were free of any artificial preservatives. That was a good thing for the company until three customers reportedly choked on the plastic-wrapped singles.

The problem is the thin strip of the clear plastic packaging film seems to adhere to the cheese even after the wrapper is removed.

The Kraft Heinz Company has decided it is in the best interest of the public to recall 36,000 cases of select code dates of Kraft Singles individually-wrapped slices after the three choking incidents and several other complaints.

The company released a statement suggesting that, “If the film sticks to the slice and is not removed, it could potentially cause a choking hazard.” They also apologized for any disappointment caused.

Customers need to pay attention to the 3-and 4-pound sizes of Kraft Singles American and White American pasteurized prepared cheese with a use-by-date of December 29, 2015, to January 4, 2016. Kraft has distributed these products throughout the U.S., Puerto Rico and Grand Cayman.

IMAGES SOUCE: MASHABLE

Unfortunately, this is the second recall this year for the third-largest food and beverage company in North America, and fifth largest in the world.

In March, the company recalled 242,000 cases of its Macaroni & Cheese dinners over concerns boxes may contain small metal pieces.

Although there were no injuries reported, the company was proactive in recalling the item because of eight consumer related calls to the company.

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